FEATURES
TrackNotion allows you to set a threshold for Call Sentiment that puts you in charge of your customer service. Suppose you deem every call below 70% to be unacceptable, all you have to do is set your threshold and TrackNotion will alert you with a message (email and or text) informing you that you had a call that didn't meet your expectations.
The email/text will have a link that will take you straight to that call, where you can hear it and or read it to draw your conclusions. If necessary, you can reach out to that client to make amends and turn a bad call into a stellar outcome, where the business shows that it really cares about its customers.
Date, time, caller number, name, address, recording, duration of call, sentiment score, destination (you can have multiple lines pointing to different end points), and a call transcript. It's a lot of data and intelligence designed to give you thorough insight into your target demographic.
Intelligent marketing decisions can be made using the Call Analytics dashboard.
On the main view you can see which are the top 15 zip codes yielding calls to your business.
The Financial Report dashboard shows you the aggregate numbers for all your callers. It also gives you a view into socioeconomic changes over time, which is a valuable insight into the value and appeal of your brand across various socioeconomic groups.
Here's an example: Send your promo to everyone in Cincinnati, who has a yearly income over 75k, who has a college degree, who has small children at home.
As you're filtering down, TrackNotion offers you a real time view into your database with a number count of all records within your database who qualify for your SMS promo.
This is data power never see before. Welcome to the future.
A medical practice?
A restaurant?
With TrackNotion's Traffic Report you'll know exactly when to staff your front desk as it gives you precise information on the historical peaks of performance, measured by the hours in the day.
Education
Be sure to take into account the education of your potential customer.
Children Age Range
Send a promo to parents who are looking for something to do with their kids.
Household Size
There's power in numbers. Make sure your offers take advantage of them.
Political Party Association
Know where the hearts of your callers are. Leverage their leaning to better understand them and target them.
Presence of Senior
Are you in healthcare? This information could prove invaluable!
Credit Card User
Looking for spenders? We've got them.
Ethnic Group
Nothing says "fail" like an ad to the wrong ethnic group. Crafting offers that speak to each group will yield a much better conversion rate.
Date of Birth
Age appropriate ads forster better conversion. Don't waste an opportunity.
Estimated Income
Not every offer is meant for every person. Estimated income reports will allow you to target those who can actually afford your products.
Homeowner or Renter
Would you sell high end furniture to a small apartment dweller? Probably not.
Gender
Create your list to include either gender if your offer is gender sensitive. Why wouldn't you if the ability is there?
Marital Status
Understanding the marital status of your target audience furthers your ability to connect with them and convert them into paying customers.
Length of Residence
Understanding a person in the context of their community puts you in a favorable position when trying to reach them.
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